Marketplace sites can be an effective way for energy utilities to strengthen relationships with their customers, promote the use of energy-efficient products, and drive non-traditional revenue. But while online shopping is rapidly growing, utilities still face an uphill battle to break through the crowded e-commerce field dominated by major retail and technology titans. To succeed, utilities need to deploy effective digital marketing strategies and harness their reputations as trusted energy resources. In this on-demand webinar Ed Liberman, VP of Business Development at Bidgely and Dave Reim, CEO & President at Questline and Brian Lindamood, AVP, Creative & Content Strategy at Questline will demonstrate how energy utilities can drive more traffic to their marketplace sites and increase sales conversions using AI derived intelligence and advanced content marketing techniques.
This on-demand webinar covers:
